Social media trends 2022 hootsuite12/23/2023 The next point that the speakers went on to discuss was the concept of social commerce as new ways to drive revenue from social begins to take off. As mentioned previously you will also need to work on boosting your credibility via customer testimonials and employee advocacy. To improve your chances of social discovery you will need to get to know your audiences in relation to your product – for example, if you are targeting millennials, then use Snapchat and Instagram as your main channels. There has been a considerable increase from 2015 of internet users turning to social networks for brand research, so if you have been feeling frustrated with the slow growth of your networks then rest assured that proper planning and investment will have a return – it is on the up! Vice have also distributed videos directly to YouTube, removing their website as a middleman. Some examples of companies moving towards a more centralised use of social media are Vox, who have begun publishing content directly to social, and Buzzfeed whose wildly popular and shareable content is also being published more and more often directly to social. As channels, such as Facebook, continue to introduce features like their marketplace there will be less need to move people to a corporate website to make a conversion. Websites in the traditional sense are declining, pushing businesses to retain consumers within social networks. Having trusted voices advocating your brand is what will ultimately attract and retain consumers. People trust people (namely, family and friends), more than they trust companies. Heading online to find out more about a brand equates to social networking these days, however the information they seek is not always a direct message from the business. Millennials are particularly trusting of digital media and most people have an average of 8 social accounts. Social has become a place to search for information about brands and this use is accelerating. 2017 is likely to see businesses streamlining the process for conversion measurements, and working with tangible objectives to achieve their goals. A shift is happening in the way that results are measured – people are starting to realise that vanity measures, such as follower count, are not as effective as looking at engagement to work out how well you are reaching your audience. Whilst using Facebook and other networks are cheaper than TV or other traditional paid advertising platforms, there is a higher pressure on the results factor. Organic reach has been steadily declining, meaning that any investments into paid advertising are done so with a greater expectation on the return. There will be challenges to face in 2017 for brands relying on social media. LinkedIn is moving away from simply being a place to showcase our online CV and is turning into something closer to the likes of Medium, with content at the forefront of what can be expected in 2017 and the aim of being the single place for professionals to go to. Snapchat is still maturing as a marketing channel, but its usage is milestones ahead of other platforms in terms of how content-heavy it is. Instagram can’t compete for driving purchases, but is a go-to area for raising brand awareness and conveying a brand message. Facebook, with its new marketplace features, has become a key channel for reaching and converting customers. Twitter was described as a place to experience and report on current moments as they happen, with a real-time focus rather than purely informing about past events. To begin with the key speakers, Erin Jacobson and Cameron Uganec, went over the main social media channels and how they are likely to evolve. Hootsuite, a platform that knows a thing or two about social media, held a webinar on the 18th of January 2017 discussing the trends they are anticipating for 2017 and how to get ahead of the game if you want to incorporate the latest in social media into your own brand strategy. 2017 is going to be an exciting year for social networks, with business account features likely to become more streamlined and video integration leading the way for engagement. Use of social media is growing every day and showing no signs of slowing down, so ensuring that your company is working towards an ironclad social strategy should be high up on any startup’s to-do list. As you can probably tell from our previous blog post about social media trends, we love a good briefing about what’s to come in the marketing world.
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